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Rolex watches are everywhere. So why are they so hard to buy? These are the forces fueling the great Rolex shortage.Now, Rolex is backing up their position that they really do want to put a watch on . Rolex’s apparent caution on 2024 might be because its lead versus rivals has narrowed in a wider market that’s decelerating. Still, Rolex is arguably the leading brand in the pre-owned watch market, which is expected to reach to billion in sales by 2025, according to a report from McKinsey.
These include a deliberate holding-back by Rolex of watches from retailers (various hypotheses exist as to why the company might be doing that); deliberate hoarding of stock by . Rolex watches are everywhere. So why are they so hard to buy? These are the forces fueling the great Rolex shortage.The Short Answer to the Rolex Shortage. The quick explanation to the Rolex shortage is that there is a combination of factors on both the demand side and supply side that creates for a ‘perfect storm’ kind of scenario, where the end result is a lack of inventory available at retailers.
Rolex’s apparent caution on 2024 might be because its lead versus rivals has narrowed in a wider market that’s decelerating. Still, Rolex is arguably the leading brand in the pre-owned watch market, which is expected to reach to billion in sales by 2025, according to a report from McKinsey. These include a deliberate holding-back by Rolex of watches from retailers (various hypotheses exist as to why the company might be doing that); deliberate hoarding of stock by retailers in order to increase street price; shortages in production due to pandemic-related factory closures; and so on. Now, Rolex is backing up their position that they really do want to put a watch on your wrist with the announcement of new and even temporary production facilities. What does this mean for watch lovers? How and when is Rolex boosting production?
Rolex said the shortage of its watches is "not a strategy" in response to a story by Yahoo Finance. The Swiss company is notoriously secretive about its production and distribution. The mystery of the empty boutiques has now been officially addressed – and Rolex tells HODINKEE why it hasn't commented before. Rolex could fix all of the frustration from a buyer point of view, Adams said, if Rolex created an official waitlist, or a guaranteed way for people to buy watches they want at retail prices.
Buying your Rolex of choice is difficult, regardless of whether you’re buying one new at retail or pre-owned – and this is a worldwide phenomenon. So, why are Rolexes so scarce? With production numbers around one million watches per year, there should be plenty of Rolexes to go around, right? Rolex watches are everywhere. So why are they so hard to buy? These are the forces fueling the great Rolex shortage.
The Short Answer to the Rolex Shortage. The quick explanation to the Rolex shortage is that there is a combination of factors on both the demand side and supply side that creates for a ‘perfect storm’ kind of scenario, where the end result is a lack of inventory available at retailers.
Rolex’s apparent caution on 2024 might be because its lead versus rivals has narrowed in a wider market that’s decelerating.
Still, Rolex is arguably the leading brand in the pre-owned watch market, which is expected to reach to billion in sales by 2025, according to a report from McKinsey.
These include a deliberate holding-back by Rolex of watches from retailers (various hypotheses exist as to why the company might be doing that); deliberate hoarding of stock by retailers in order to increase street price; shortages in production due to pandemic-related factory closures; and so on. Now, Rolex is backing up their position that they really do want to put a watch on your wrist with the announcement of new and even temporary production facilities. What does this mean for watch lovers? How and when is Rolex boosting production? Rolex said the shortage of its watches is "not a strategy" in response to a story by Yahoo Finance. The Swiss company is notoriously secretive about its production and distribution. The mystery of the empty boutiques has now been officially addressed – and Rolex tells HODINKEE why it hasn't commented before.
Rolex could fix all of the frustration from a buyer point of view, Adams said, if Rolex created an official waitlist, or a guaranteed way for people to buy watches they want at retail prices.
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